When it comes to marketing, many companies are now turning to bloggers to get their brands there and get a marketing offer for the products they want to promote. That said … not everyone makes a great “product reference.” If you’re looking to write product reviews, there are a lot of essential things you’ll need to educate yourself before you start writing.
Here are the top 10 tips for new writers who want to start a product review.
- Blog layout should be clean and orderly. Blog readers and businesses don’t want to see too many ads and trash on your blog. Your index list of reviews and giveaways should be on the home page and easy for readers to find. Ads must be limited to fewer than ten buttons and banner ads on your homepage.
- You will need the Terms of Service and Disclaimer Policy posted on your blog. This policy should be written in clear and understandable terms. They should be listed in a front-end and visible location on your website.
- You will need to install RSS Feed, Feedburner and Google Friend Connect Widget on your site so that readers can easily follow your website and keep up with all your new blog posts.
- You’ll need a new email account to prevent the loss of new business emails in your email account. You can get a free email account on Yahoo.com, Google.com, or Hotmail.com. Once you’ve set up your email, you’ll need to create a variety of folders so that you can sort and store your incoming and outgoing emails appropriately.
- You’ll need to write some product reviews and post them on your site before requiring companies to sponsor a review on your website. You can do this by writing some reviews on items you own and love personally. You’ll need to write detailed reviews and include images and links to the manufacturer’s website. Always correct your reviews before posting them.
- You will need to install a stat counter and a tracker on your website. Companies will ask you for your website statistics, so you’re ready to provide them early. Most of the companies I deal with ask me to email them a screenshot of our website statistics before they can continue to work with us. If you don’t know how to take a screenshot of your website statistics, there are plenty of free online tutorials where you can learn how to do this.
- When I first started working on this, I sat down and drafted some text files that I could easily copy and paste into the emails of my companies. You will need an official product review request document (where you can email the company and ask them to sponsor a review), and you will need a formal response letter (sent to the company after you have responded to it with your policy and postal information). After setting this upfront is a real-time saver.
- You will need a digital camera to write product reviews. Most of my companies prefer to add photos to your review for you using the product I sent you for review. You don’t need an expensive camera, but you need to invest in one.
- When writing product reviews, it is essential that you write detailed reviews. Your review should be several paragraphs and include company history, product information, your honest thoughts about the item you reviewed, purchase information, and any other information that you or the company feel is important to include. It is best to sit down and write your comments when you can devote at least 30 minutes of your time to doing so.
- You will need to promote your website and every product review that you write on behalf of the company you reviewed. You can’t just write a review, slap it online, and call it daily. Part of this task requires promoting online review everywhere you can. You’ll find that most reviewers encourage their reviews on Facebook, Twitter, Ning, and other online social networks.
Writing product reviews is an easy task if you dedicate and educate yourself. However, writing and promoting reviews is a time-consuming task but worth it if you enjoy writing and communicating online.