Yogurt culture become the new 2018 trend. Like almond milk, which went from a niche dairy substitute for vegans and the lactose-intolerant to an option so omnipresent that the world biggest coffeehouse chain Starbucks is getting in on the action, now yogurt is poised to be the next big nut-milk trend.
Now that nut milk yogurt has caught up and there are options available that deliver on taste and texture, it’s time for nut milk yogurt to have its moment too.
So why alt-yogurt, and why now? According industry research, the category may grow to reach $35 billion by 2020, largely driven by millennials, who are generally more health-conscious and less likely to define “milk” as a dairy product exclusively—and they’re willing to pay for them.
Expect to see a lot of new offerings in the new year, especially those using coconut. While early adopters have been swooning for The Coconut Cult (the wallet-draining $25 raw coconut yogurt has been flying off West Coast shelves since its 2016 launch), now kombucha brand GT’s Living Foods will unveil a “living coconut yogurt,” New Earth Superfoods is launching coconut probiotic kefirs, and Coco Rico is debuting more French-style coconut yogurt flavors.
And in January, Ripple will shake things up with a nut-free, completely plant-based Greek yogurt. With so much probiotic-loaded goodness in 2018, the biggest question might be which alt-yogurt to try next.
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